Impact of colors and nutrition / ecological claim on product beliefs and choices

Published: 1 March 2022| Version 1 | DOI: 10.17632/chzdnv64dm.1
Contributor:
Lotte Hallez

Description

These datasets relate to two experiments conducted to investigate the impact of packaging elements on product perceptions and choices. The datasets were restructurered to allow multilevel analyses. The data regarding product choices are included in separate datasets.

Files

Institutions

Associatie KU Leuven

Categories

Food Packaging, Choice Experiment, Food Marketing

Licence