Emotional Design Study of Sustainable Denim Clothing Based on SEM: A Case Study of Generation Z Consumers
Description
Centered on the established latent variables and observed variables, this study conducted research design and developed Measurement Items. To ensure the Scientific Validity and Effectiveness of the measurement tool, the Delphi Method was employed. An expert panel consisting of six specialists from the fields of Fashion Design, Consumer Behavior, and Marketing was formed to revise and refine the Initial Items through three rounds of deliberation, ultimately establishing the Formal Survey Scale. All Measurement Items were quantitatively evaluated using the internationally recognized 7-point Likert Scale (1 = strongly disagree, 7 = strongly agree). The Questionnaire also incorporated measurements of Demographic Variables. The Measurement Indicator System are listed below. AC1: I believe that fashionable styles significantly influence my purchase of sustainable denim clothing. AC2: I find sustainable denim clothing with harmonious colors more appealing. AC3: I prefer to purchase sustainable denim clothing featuring a loose silhouette. AC4: I'm more likely to buy sustainable denim clothing if it has eye-catching patterns. FC1: I think removable design is an added advantage of sustainable denim clothing. FC2: I believe versatility is the primary factor in my purchase of sustainable denim clothing. FC3: I prefer to choose sustainable denim clothing with utility pockets (multi-pocket functionality). FC4: I consider casual comfort a key factor influencing my purchase of sustainable denim clothing. SC1: I see sustainable denim clothing as an eco-friendly, liberating cultural symbol. SC2: I feel that wearing sustainable denim clothing strongly reflects individuality. SC3: Sustainable denim clothing helps me connect with environmental advocates. SC4: I like buying clothes that blend sustainability with denim culture. SV1: I prefer to buy clothes that are durable. SV2: I should buy sustainable denim clothing to support national environmental policies. SV3: I desire to purchase eco-friendly denim clothing that is stylish and has aesthetic design value. EV1: Wearing sustainable denim clothing enhances my sense of social responsibility and belonging. EV2: Wearing sustainable denim clothing brings me both aesthetic pleasure and emotional satisfaction. EV3: I believe wearing sustainable denim clothing shows environmental concern, easing my guilt. PD1: My satisfaction with the design of sustainable denim clothing will influence my purchase decision. PD2: I intend to purchase sustainable denim clothing to contribute to national environmental efforts. PD3: I would wear sustainable denim clothing in my daily life. PD4: I am willing to recommend sustainable denim clothing to friends or family members.
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Institutions
- Zhejiang Sci-Tech University