Nostalgia

Published: 25 November 2021| Version 1 | DOI: 10.17632/ctfhtkh64c.1
Contributors:
Junjie Wang,
, Chunyu Tan, Jiaming Shi, Tingyun Hu

Description

This data set is for the paper on the impacts of personal vs. historical nostalgic ad appeal. A total of three studies were conducted with a focus on the moderation of consumers' power distance belief.

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Institutions

Sun Yat-Sen University

Categories

Applied Psychology, Marketing, Advertising

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