ADMINISTRATION AND MANAGEMENT SIMULATOR LABORATORY - Marketing Strategy

Published: 3 September 2023| Version 1 | DOI: 10.17632/cvw5dw7zk4.1
Contributor:
Angel Ugarte Concha

Description

In Markestrat, the participants will carry out a market strategy putting into practice the concepts of segmentation and positioning, managing the marketing area of a company that sells household appliances dependent on a global corporation.

Files

Steps to reproduce

Webinar to explain the characteristics, content and advantages of using the MARKESTRATED Strategic Marketing simulator from the Laboratory of Simulators in Administration and Management LABSAG, in the training process of Business Administration, Industrial Engineering, Commercial Engineering and related students.

Institutions

Universidad Catolica de Santa Maria de Arequipa

Categories

Marketing, Advertising Strategy

Licence