ADMINISTRATION AND MANAGEMENT SIMULATOR LABORATORY - Marketing Strategy
Published: 3 September 2023| Version 1 | DOI: 10.17632/cvw5dw7zk4.1
Contributor:
Angel Ugarte ConchaDescription
In Markestrat, the participants will carry out a market strategy putting into practice the concepts of segmentation and positioning, managing the marketing area of a company that sells household appliances dependent on a global corporation.
Files
Steps to reproduce
Webinar to explain the characteristics, content and advantages of using the MARKESTRATED Strategic Marketing simulator from the Laboratory of Simulators in Administration and Management LABSAG, in the training process of Business Administration, Industrial Engineering, Commercial Engineering and related students.
Institutions
Universidad Catolica de Santa Maria de Arequipa
Categories
Marketing, Advertising Strategy