Selling the Sun? A semiotic analysis of Brazilian image appropriation by foreign brands
Published: 20 February 2026| Version 1 | DOI: 10.17632/d3np3ph574.1
Contributors:
Luíza Neves Marques da Fonseca, , , Description
The dataset includes product images and official statements published on company websites – such as mission, values, sustainability claims, and information related to corporate or product origins – as well as official blog posts, social media content from Instagram (images and captions), and YouTube videos.
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Categories
Marketing, International Business, Country of Origin Effects