Determinants of Purchasing Cosmetics Intention: A dataset in Vietnam Young Females
This paper presents data on consumer behavior in purchasing Chinese cosmetics of young females in Viet Nam. The survey investigates the relationships between animosity, peer pressure, consumer perceived brand value, image, price, quality and intention to purchase cosmetics based on the theory of planned behavior (TPB). The data were collected through a cross-sectional questionnaire. The main survey was conducted through Internet platforms (Facebook, Google Form).