Adoption of Online Grocery Shopping
Description
This data set was collected in Germany on the drivers and barriers of adoption of online grocery shopping.
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Steps to reproduce
Data was collected using the SoSci-Survey.de platform. Data were cleaned according to the following steps. One case was excluded because it was a straight-liner with centrality tendency (Hair et al., 2017). The respondent only selected the mid-scale value for the items and thus showed no variability in the answers, suggesting that the person gave invalid answers (Curran, 2016). Next, interviews with missing data were further investigated. Cases, in which "no answer" was selected five times or more were excluded in the important questions for the following analysis (Hair et al., 2017). 18 cases were excluded in this step. Missing data were replaced by mean values (Hair et al., 2017). Data was prepared to be processed in SmartPLS.