Green packaging design

Published: 25 July 2026| Version 1 | DOI: 10.17632/dc7d65m4x6.1
Contributor:
Shun Chi Yu

Description

The dataset includes measures of green packaging design (GPD), perceived authenticity (PA), brand relationship strength (BRS), cohort difference (CD), and brand image (BI).

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Categories

Social Sciences, Marketing

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