EFA and CFA on Perception and Advertising Media for Celebrity Endorsement

Published: 9 August 2021| Version 1 | DOI: 10.17632/dcpc5m8jy3.1
Contributor:
Naresh Babu M

Description

This data provides India rural consumer's perception about celebrity endorsement and also advertising media that is more convenient to receive a endorsement message from the celebrity.

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