EFA and CFA on Perception and Advertising Media for Celebrity Endorsement
Published: 9 August 2021| Version 1 | DOI: 10.17632/dcpc5m8jy3.1
Naresh Babu M
This data provides India rural consumer's perception about celebrity endorsement and also advertising media that is more convenient to receive a endorsement message from the celebrity.
Sree Vidyanikethan Institute of Management
Marketing, Business Management, Marketing Communication Studies