Product Recommendations Powered by AI : Impacting Gen Z Purchase Intention for Sustainable E-Commerce Business Models

Published: 23 July 2025| Version 1 | DOI: 10.17632/dfpnxgzjx6.1
Contributors:
Helen Yolanda, Muhammad Sofyan

Description

Research Dataset of Product Recommendations Powered by AI : Impacting Gen Z Purchase Intention for Sustainable E-Commerce Business Models.

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Institutions

  • Bina Nusantara University

Categories

Artificial Intelligence, e-Commerce, Sustainability

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