Survey form- Fintech India Customer predispositions-Engagement-Advocacy
Description
This word document contains the survey questionnaire that was administered out to 380 participants to conduct the empirical study by getting their responses involving customers’ overall perceptions about self-concept, emotions, perceived cost and benefits, moral identity, communal focus, engagement and their advocacy behaviours in the Indian FinTech industry.
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Steps to reproduce
The participants were chosen using a snowball sampling strategy and they were mainly customers of FinTech apps for payment and advisory services such as Google Pay, PayTM, PhonePe, BHIM, Scripbox, FundsIndia, PolicyBazaar, BankBazaar etc. The survey questionnaire used a 5-point likert scale adapted from several researchers and it captures customers’ overall perceptions about self-concept, emotions, perceived cost and benefits, moral identity, communal focus, engagement and their advocacy behaviours..