Sharenting and engagement among Spanish influencers on Instagram
Description
This dataset contains data from a content analysis study examining the prevalence of sharenting (the practice of sharing content about children on social media) and its impact on engagement among Spanish influencers on Instagram. The sample comprises 784 posts from 135 Instagram profiles classified as micro, macro, and mega influencers, collected during the first quarter of 2023. Each post was coded for the presence of minors (sharenting), promotional nature of the content, influencer type (content creator, celebrity, instamum/instadad, or professional), number of followers, and engagement rate. Data were used to analyse the communicative effectiveness of sharenting across different influencer profiles and audience sizes using Student's t-test and ANOVA.