Data: A dataset of the impact of product visual appeal and  sales promotion programs on consumer’s  impulsive buying behaviour

Name: Data: A dataset of the impact of product visual appeal and sales promotion programs on consumer’s impulsive buying behaviour
Creator: Thi Hong Nguyet Nguyen
Published: 2023-11-02T07:21:15.508Z
Keywords: Impulse Buying, Sales Promotion

Nguyen, Thi Hong Nguyet; Tran, Nguyen Khanh Hai; Do, Khoa

doi:10.17632/dxh22rpz5z.2

Data: A dataset of the impact of product visual appeal and sales promotion programs on consumer’s impulsive buying behaviour

Published: 2 November 2023| Version 2 | DOI: 10.17632/dxh22rpz5z.2

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Thi Hong Nguyet Nguyen, Nguyen Khanh Hai Tran, Khoa Do

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Data Article: A dataset of the impact of product visual appeal and sales promotion programs on consumer’s impulsive buying behaviour

Data: A dataset of the impact of product visual appeal and sales promotion programs on consumer’s impulsive buying behaviour

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