What drives the urge to buy impulsively on Meta Search Engines among Generation Y and Generation Z? An SOR Framework

Description

The questionnaire is a part of study analysing the impact of travel meta search engine's functional attributes (interactivity, informativeness, visual engagement, navigability, and search ease) over consumer's urge to buy impulsively by mediation through trust and perceived usefulness, employing SOR framework. the Data was collected through online and offline distribution by distributing data to digital travel groups in order to get the right audience of travellers having familiarity with travel meta search engines.

Institutions

• Pondicherry University

  Puducherry, Puducherry

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