A Research Report on the Branding Strategic Communication Practices of the Jakarta–Bandung High-Speed Railway
Description
This dataset provides supplementary research data for the study titled A Study on the Brand Strategic Communication Practices of the Jakarta-Bandung High-Speed Railway. The materials mainly include questionnaire results, in-depth interview guides, interview-related materials, observation reports, interview and meeting records, and supporting analytical documents produced during the research process. These materials support the analysis of the brand strategic communication practices, brand perception, communication pathways, and practical mechanisms of the Jakarta-Bandung High-Speed Railway “Whoosh”. The data were collected and organized from questionnaires, interviews, observations, and meeting records during the research process. This dataset is provided solely for academic research, thesis verification, and research transparency purposes.