Trust in Algorithms Moderation

Published: 23 March 2026| Version 1 | DOI: 10.17632/fyc2x499m5.1
Contributor:
Melby Karina Zuniga Huertas

Description

The research examines the moderation of trust in algorithms in two contexts: i) AI creating hedonic and ii) AI creating utilitarian content.

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Steps to reproduce

Analyses were conducted to test a moderated mediation model in which artificial intelligence creation (X) influenced behavioral intention and message credibility (Y) indirectly through attitude toward the content (M), conditional on trust in algorithms (W). This model was estimated using Model 7 of the PROCESS macro (Hayes, 2022).

Institutions

Categories

Artificial Intelligence, Communication, Consumer, Attitude, Trust

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