BEYOND THE WAY WE STREAM: MAPPING THE OTT VIEWING HABITS OF CONSUMERS IN DELHI NCR

Name: BEYOND THE WAY WE STREAM: MAPPING THE OTT VIEWING HABITS OF CONSUMERS IN DELHI NCR
Creator: Ritu Anchlas
Published: 2026-09-29T13:01:45.939Z
Keywords: Marketing, Consumer Behavior, Technology, Video Streaming

Anchlas, Ritu

doi:10.17632/fztpnhzhs6.1

BEYOND THE WAY WE STREAM: MAPPING THE OTT VIEWING HABITS OF CONSUMERS IN DELHI NCR

Published: 29 September 2026| Version 1 | DOI: 10.17632/fztpnhzhs6.1

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Ritu Anchlas

Description

The data set shows the consumers' viewing preferences, behavioural trends and patterns, habits, and attitudes with reference to video-on-demand streaming services. The data was collected using a structured questionnaire via online and offline surveys from 220 respondents in India within Delhi-NCR. The data were analysed in MS Excel. This data will help to understand the users of these services.

BEYOND THE WAY WE STREAM: MAPPING THE OTT VIEWING HABITS OF CONSUMERS IN DELHI NCR

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