Cash or Card

Published: 18 March 2026| Version 1 | DOI: 10.17632/g3xj36y8mx.1
Contributors:
David Hart,

Description

This dataset was gathered as part of a two part study that investigated the drivers of making donations via digital or non-digital channels. Study 1 (n=626) was an online survey, whilst study 2 (n=712) was a 2x2x2 between-subject experiment.

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Institutions

Categories

Marketing, Nonprofit Organization, Charity, Digital Marketing

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