Deepfake Ads dataset 2025

Description

Data constructs: Main Construct Brand Reputation (RP) AVE=0.764; CR=0.929; α=0.845 Reliability (RL) AVE=0.710; CR=0.920; α=0.918 Usefulness (US) AVE=0.758; CR=0.899; α=0.894 Accuracy (ACC) AVE=0.866; CR=0.955; α=0.949 Authenticity (AUC) AVE=0.609; CR=0.866; α=0.835 Preciseness (PRE) AVE=0.759; CR=0.955; α=0.897 Originality (OR) AVE=0.637; CR=0.836; α=0.802 Relevance (RE) AVE=0.789; CR=0.889; α=0.868 Humanness (HUM) AVE=0.466; CR=0.724; α=0.709 Propensity to Trust (PTR) AVE=0.738; CR=0.826; α=0.822 Trust in Deepfake ads (TR) AVE=0.738; CR=0.899; α=0.894

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