Analysis of Business Sustainability: A study of consumer preferences for packaged drinking water as a basis for evaluating business feasibility
Description
The data in this study is expected to provide a real picture of the preferences of AMDK consumers and become the basis for evaluating business feasibility in the field. These findings can also be used as a reference for business actors in designing marketing strategies that are more targeted, as well as providing new understanding related to the phenomenon of brand exclusivity in the AMDK industry
Files
Steps to reproduce
The research design used was a survey, with data collection techniques through the distribution of online questionnaires to respondents who are AMDK consumers in various regions in Indonesia, especially West Java. The measurement scale used in the questionnaire was a Likert scale of 1–5, where the number 1 indicates "Strongly Disagree" and the number 5 indicates "Strongly Agree".
Institutions
- Bina Nusantara University