Effect of Social Media Influencer Marketing on Purchase Intention and the Mediation Effect of Credibility

Published: 5 July 2020| Version 1 | DOI: 10.17632/gdd9htg5gb.1
Contributor:
Saima .

Description

Dataset for the article on "Effect of Social Media Influencer Marketing on Purchase Intention and the Mediation Effect of Credibility".

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Marketing, Social Media

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