in-store display

Description

289 responses were collected online from January 21st to February 13th, 2025. Items measured in-store displays, emotional responses, and unplanned purchases, and demographics (gender, age, education level, occupation, and monthly income). The scale for measuring in-store displays is adapted from Vrechopoulos et al. (2004) and incorporates three key constructs: perceived usefulness, ease of use, and entertainment. The scale of emotional response is adopted from Plutchik's eight basic emotion categories (Bowman et al., 2006; Plutchik, 1980). To measure unplanned purchases, this study adopted items from Saleh (2012) which to assess the frequency and nature of unplanned buying behavior in retail environments.

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