Behavior of Consumer Buy Now Pay Later on Online Travel Agent

Name: Behavior of Consumer Buy Now Pay Later on Online Travel Agent
Creator: Muhammad Tirtaatmadja
Published: 2025-09-09T19:53:50.648Z
Keywords: Consumer Behavior, Travel Behavior

Tirtaatmadja, Muhammad; Basadirina, Niwa; Utama, Iston

doi:10.17632/gpr55g75gp.1

Behavior of Consumer Buy Now Pay Later on Online Travel Agent

Published: 9 September 2025| Version 1 | DOI: 10.17632/gpr55g75gp.1

Contributors:

Muhammad Tirtaatmadja, Niwa Basadirina, Iston Utama

Description

The data show consumer behavior in using Buy Now Pay Later (BNPL) services on Online Travel Agent (OTA) platforms. The data was collected through an online survey targeting active users of OTAs who have experience with BNPL options.

Behavior of Consumer Buy Now Pay Later on Online Travel Agent

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