Unpacking the in-store customer experience: consumer-generated data from Foursquare

Description

The dataset comprises user-generated “tips” from Foursquare related to grocery retailers and hypermarkets, covering the period 2010–2022. Each entry represents a time-stamped consumer comment linked to a specific retail venue, enabling longitudinal and brand-level analyses of in-store customer experience.

Steps to reproduce

The data used in this study were derived from user-generated content posted on the Foursquare location-based social network platform. We collected publicly available textual reviews (“tips”) associated with grocery retailers and hypermarkets over a multi-year period. These tips capture consumers’ in-store experiences as described voluntarily by users following their visits. The STM can be played in an .ipynb file.

Institutions

• Tecnológico de Monterrey

  Nuevo León, Monterrey

Categories

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