Research on the Impact of AI Customer Service Recommendations on Consumers' Online Purchase Intention Across Different Service Scenarios

Description

This dataset contains anonymized survey data collected for a study examining the impact of AI versus human customer service recommendations on consumers' online purchase intention across different service scenarios (cognitive-analytical vs. emotional-social), with technology readiness as a moderating variable. The study employed a between-groups experimental design. Data were collected from adult consumers with online shopping experience through Credamo, a professional online research data platform in China, using fully anonymous data collection mode. No personally identifiable information was collected at any stage.

Institutions

• Henan Polytechnic University

  Henan, Jiaozuo

Categories

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