THE IMPACT OF SOCIAL MEDIA INFLUENCERS USING CUSTOMER ENGAGEMENT THEORY ON THE ZOOMER GENERATION WITH PARTIAL AND SIMULTANEOUS TESTING

Published: 23 September 2025| Version 1 | DOI: 10.17632/h3c8ypzzmp.1
Contributors:
Abdullah Billman, Rido Sarwono, Surjandy Surjandy, Bahri Bahri

Description

This research data is used to examine the effect of customer engagement on social media influencers through both partial and simultaneous testing.

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Institutions

  • Bina Nusantara University
  • Institut Teknologi Sains Bandung
  • Universitas Widya Mataram

Categories

Social Media Analytics

Licence