Research data on the Influence of Customer Engagement Theory on Influencers

Published: 11 November 2025| Version 2 | DOI: 10.17632/h3c8ypzzmp.2
Contributors:
Abdullah Billman, Surjandy Surjandy, Bahri Bahri, Satria Budi

Description

This research data is used to examine the effect of customer engagement on social media influencers through both partial and simultaneous testing.

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Institutions

  • Bina Nusantara University
  • Institut Teknologi Sains Bandung
  • Universitas Widya Mataram

Categories

Social Media Analytics

Licence