Survey dataset on digital travel information search behavior and travel decision confidence in Vietnam

Description

This dataset provides 1,037 anonymized survey responses on digital travel information search behavior and travel decision confidence among tourists in Vietnam. The data include respondent-profile variables and Likert-scale indicators for four constructs: information search behavior, information quality evaluation, information interaction, and travel decision confidence. The dataset is suitable for descriptive analysis, measurement assessment, and PLS-SEM practice in tourism and digital consumer behavior research.

Institutions

• East Asia University of Technology

  Hanoi, Hanoi

Categories

Licence