Dataset Analyzing Potential AIGC Users for Promotional Videos in The FnB Field

Description

This dataset contains 9,423 publicly available YouTube comments collected to support the research entitled *Analyzing Potential Artificial Intelligence Generated Content (AIGC) Users for Promotional Videos in the FnB Field*. The dataset focuses on audience responses to promotional videos in the Food and Beverage (FnB) industry that utilize Artificial Intelligence Generated Content (AIGC). Each record consists of six variables: Video_URL, Video_ID, Author, Komentar, Likes, and Tanggal, which provide information regarding the source video, commenter identity, comment text, engagement level, and posting date. The dataset is intended to facilitate research in sentiment analysis, consumer behavior, digital marketing, and artificial intelligence adoption, particularly in examining public perceptions and engagement toward AI-generated promotional content. All data were obtained from publicly accessible YouTube comments and are provided exclusively for academic and non-commercial research purposes in accordance with applicable ethical standards.

Institutions

• Binus University

  Jakarta, Jakarta

Categories

Licence