Vampire Effect in Digital Advertising
Published: 27 December 2024| Version 1 | DOI: 10.17632/hvtrbfn3ny.1
Contributors:
Ahmed Taher, Description
This is an xls workbook with the the full dataset and the eight regression models for all the four treatment with brand and message recall conducted using XLSTAT.
Files
Steps to reproduce
All the steps are clearly explained in the workbook.
Categories
Advertising, Advertising Effectiveness, Brand Message