Digital consumption of multiple scenarios The green value co-creation mechanism and realization path research data
Description
research hypothesis, H1:Digital consumption scenarios increase consumers’ willingness to engage in green consumption by enhancing environmental transparency and value alignment. H2:Scenario diversity and personalization directly stimulate green consumption demand through resource symbiosis and innovation-driven nudges. H3:Consumers' green consumption intention leads to them to adopt actual green consumption behavior H4:By designing and strengthening the green consumption environment,businesses and decision-makers can effectively translate consumers' desire for green consumption into realized actions. H5:As consumers know more and appreciate the benefits related to green consumption,they will be more active in adopting green consumption behavior. H6:The stronger an enterprise's ability to innovate in green value,the higher its conversion rate of realizing green value in digital consumption scenarios. H7:Digital consumption scenarios will lead to create significant green value between enterprises and consumers. My data is mainly composed of the original questionnaire data and the processed spss data result files. The data are collected through the questionnaire star. These data are mainly collected to verify the seven research hypotheses set by the multi-scene green value collaborative creation mechanism of digital consumption and the realization path. From the data results, we found that the digital consumption scene can not only positively affect consumers 'green consumption willingness,but also the higher the diversity and personalization degree,the more it can stimulate consumers' green consumption demand.This discovery for the enterprise in the digital era to build and optimize the green consumption scenario provides important enlightenment,namely the enterprise should pay attention to improve the diversity of digital consumption scene and personalized degree,to meet the different needs of consumers and preferences,to stimulate its green consumption will and behavior.The unique role of digital consumption scene in promoting green consumption is revealed in the field of digital scene green value co-creation.In addition,this study also emphasizes the importance of green value co-creation between enterprises and consumers in digital consumption scenarios,which provides a theoretical support and practical path for the construction of a sustainable consumption ecosystem.
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Jiangsu Normal University
23EYA001