Data for: A Dynamic Capability View of Marketing Analytics: Evidence from UK Firms

Published: 18 Dec 2018 | Version 1 | DOI: 10.17632/j5x9628rjw.1

Description of this data

CSV data collected from UK businesses

Experiment data files

This data is associated with the following publication:

A dynamic capability view of marketing analytics: Evidence from UK firms

Published in: Industrial Marketing Management

Latest version

  • Version 1

    2018-12-18

    Published: 2018-12-18

    DOI: 10.17632/j5x9628rjw.1

    Cite this dataset

    Cao, Guangming; Duan, Yanqing; El Banna, Alia (2018), “Data for: A Dynamic Capability View of Marketing Analytics: Evidence from UK Firms”, Mendeley Data, v1 http://dx.doi.org/10.17632/j5x9628rjw.1

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Categories

Business Analytics

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The files associated with this dataset are licensed under a Attribution-NonCommercial 3.0 Unported licence.

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You are free to adapt, copy or redistribute the material, providing you attribute appropriately and do not use the material for commercial purposes.

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