Survey Dataset
Published: 17 May 2024| Version 2 | DOI: 10.17632/j69n2w5zbb.2
Contributors:
Erni Martini, , Description
The original data of survey dataset on rational and emotional content, E-WOM, and customer engagament among Facebook users.
Files
Institutions
Universitas Pendidikan Indonesia, Telkom University
Categories
Marketing, e-Commerce Marketing, Digital Marketing
Funding
Kementerian Riset Teknologi Dan Pendidikan Tinggi Republik Indonesia
1503/UN40.LP/PT.01.03/2022