Seller E-commerce
Description
Target Respondents & Location Data Resources The dataset is on B2B e-commerce sellers in the Bandung area, Indonesia. Bandung was chosen for its large number of online merchants and its representative nature of Indonesia’s competitive e-commerce ecosystem. Sampling Criteria (Purposive Sampling) The purposive sampling was non-probability sampling, and the participants were selected based on certain criteria: E-commerce sellers who have used courier services at least once in the last 6 months. The seller completed 10 or more orders with J&T Express in 1 month. Sample Size: Among the total identified population of sellers (2,569) . Using the Slovin formula, the minimum number of respondents is 347, but it was rounded up to 350 respondents to have sufficient representation. . After data cleaning, all the 350 responses were valid and included for analysis. . Data Collection Procedure: The primary data was collected through an online self-administered questionnaire. . Single-source respondent approach used to directly measure seller perceptions . Measured on a standard 5-point Likert scale from strongly disagree to strongly agree . Data Analysis Technique: Quantitatively measured by Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software
Files
Institutions
- Binus UniversityJakarta, Jakarta