Exploring factors influencing the green purchase intention toward soft drink products

Description

The dataset provides valuable insights into college and university students’ green purchase intentions. The data collection process was carried out from December 2024 to January 2025. A questionnaire was distributed to students at colleges and universities in the Mekong Delta, Viet Nam. After removing answer sheets with missing or identical choices, 387 of the 431 responses collected were considered valid for analysis.

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