Corporate heritage sponsorship and consumer emotional response: The mediating roles of local attachment, cultural nostalgia and perceived brand warmth
Published: 14 August 2026| Version 1 | DOI: 10.17632/jg4gxgys5j.1
Contributors:
, , Description
Anonymised dataset
Files
Institutions
- Universitat Politècnica de ValènciaValencia, Valencia
- Universitat de ValènciaValencia, Valencia
Categories
Marketing, International Business and Management, Corporate Social Responsibility