Consumer purchase behavior towards brown goods

Published: 10 October 2022| Version 1 | DOI: 10.17632/jvh2s4zwjg.1
Contributor:
Arun Dewan

Description

First hand data was gathered to conduct research to find out consumer purchase behavior towards brown goods at Ludhiana. The data was gathered by using questionnaires then interpreted into tabular and graphical format for better understanding.

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Categories

Marketing, Consumer Behavior

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