Advertised bets on social media by gambling operators and affiliates

Published: 10 May 2022| Version 1 | DOI: 10.17632/jwwkwj9wpc.1
Contributor:
Scott Houghton

Description

This dataset contains information on bets advertised on 5 gambling operator and 5 gambling affiliate Twitter accounts over a 2 week period from 16/09/2019 to 29/09/2019. Information recorded includes; the bet advertised, when it was advertised, the type of bet, decimal odds, whether the bet won or lost, how many times it was advertised, whether there was a betting inducement, whether it was advertised as a "best" bet and whether the success of the bet was commented upon to followers of the account.

Files

Institutions

Northumbria University

Categories

Social Media Marketing, Gambling Industry, Gambling Addiction

License