Dataset on Online Food Delivery Platform Characteristics and Consumer Loyalty: The Case of Malaysia

Published: 10 January 2022| Version 1 | DOI: 10.17632/jwzmrf8s7n.1
Contributors:
Zhenyu Du, Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Tat-Huei Cham, Rohana Sham, Lee Yen Chaw

Description

The data collected the Malaysian consumers' opinions towards online food delivery platform.

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Institutions

  • UCSI University

Categories

Business, Consumer

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