Eye tracking data for website design of Ecotourism related SMEs

Published: 1 July 2024| Version 1 | DOI: 10.17632/jywyhjgm3z.1
Contributor:
Ioanna Yfantidou

Description

The data set includes Time from First Fixation to Click and Click Count data from particpants who viewed a beta-version website that promotes ecotourism in Greece. A Tobii Nano eye tracker was used for the data collection.

Files

Institutions

  • Aristotle University of Thessaloniki

Categories

Marketing, Website Visitor Behavior, Advertising Design

Funders

Licence