Eye tracking data for website design of Ecotourism related SMEs

Published: 1 July 2024| Version 1 | DOI: 10.17632/jywyhjgm3z.1
Contributor:
Ioanna Yfantidou

Description

The data set includes Time from First Fixation to Click and Click Count data from particpants who viewed a beta-version website that promotes ecotourism in Greece. A Tobii Nano eye tracker was used for the data collection.

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Institutions

Aristotle University of Thessaloniki

Categories

Marketing, Website Visitor Behavior, Advertising Design

Funding

Hellenic Foundation for Research and Innovation

0062

Licence