IMPACT OF HIGH END BRAND SOCIAL MEDIA MARKETING EFFORTS ON BRAND IMAGE AND PERCEIVE VALUE (CASE STUDY HERMES EXCLUSIVITY MARKETING CAMPAIGN)

Name: IMPACT OF HIGH END BRAND SOCIAL MEDIA MARKETING EFFORTS ON BRAND IMAGE AND PERCEIVE VALUE (CASE STUDY HERMES EXCLUSIVITY MARKETING CAMPAIGN)
Creator: Felix Andrian
Published: 2025-06-16T23:22:59.511Z
Keywords: Business

Andrian, Felix; Ivanov, Glenn; Aryanto, Rudy

doi:10.17632/k6mvj67vtf.1

IMPACT OF HIGH END BRAND SOCIAL MEDIA MARKETING EFFORTS ON BRAND IMAGE AND PERCEIVE VALUE (CASE STUDY HERMES EXCLUSIVITY MARKETING CAMPAIGN)

Published: 16 June 2025| Version 1 | DOI: 10.17632/k6mvj67vtf.1

Contributors:

Felix Andrian, Glenn Ivanov, Rudy Aryanto

Description

This study explores how Hermès uses social media to maintain its exclusive image while reaching a broader audience, analyzing strategies like content sharing, influencer partnerships, and storytelling through PLS-SEM to understand their impact on brand perception.

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Institutions

Bina Nusantara University

IMPACT OF HIGH END BRAND SOCIAL MEDIA MARKETING EFFORTS ON BRAND IMAGE AND PERCEIVE VALUE (CASE STUDY HERMES EXCLUSIVITY MARKETING CAMPAIGN)

Description

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