H&M Indonesia_Google Play Store Review Dataset

Published: 30 September 2025| Version 1 | DOI: 10.17632/k7pck5hmcm.1
Contributors:
Jessica Cicilia Vega, Ribka Laura Immanuela Sagala, Baby Viola Barley Soeria Karta Legawa, Mulyani Karmagatri

Description

This dataset contains 1,975 customer reviews of H&M application from 2020 until first quarter of 2025, collected through web scraping from the Google Play Store. The data was gathered to analyze preferences and factors influencing customer satisfaction, aiming to provide strategic recommendations for H&M. This dataset can be used for research in application optimization based on customer preference.

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Categories

Customer Satisfaction Study, Fashion Industry, Commerce

Licence