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The study developed a conceptual framework called the “circle of corporate strategic investments,” linking strategic investments, growth, profitability, and company value. Through this model and empirical testing, the authors confirmed three hypotheses: strategic investments drive overall company growth, increase company value through profit generation, and improve productivity and business performance. These findings were supported by statistical analysis (linear regression, correlation, chi-square, synthesis, etc.) using SPSS 24 on data from large and medium-sized Slovenian companies between 2000 and 2017.

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