CROSS-RELIGION DONATION DURING COVID-19: MEDIATING ROLE OF EMPATHY & TRUST
Description
This present study aims to understand online cross-religion donation during COVID-19 in Indonesia. The online questionnaire is distributed using the purposive and snowball sampling technique. From July to August 2021, 753 respondents are obtained, comprising Muslims, Catholics, Christians, Hindus, Buddhists, and Confucian. We found that online cross-religion donation is strongly influenced by the social presence, trust in fundraiser, and empathy. Interestingly, we also reveal a partial mediation effect of trust in fundraiser and empathy in the relationship between social presence and online cross-religion donation. We provide two theoretical contributions. First, we empirically evinced that charitable donation is blind to religious belief. Second, we promote the mediating role of empathy and trust in fundraisers to improve online cross-religion donation