The trade-offs of metaverse value creation. Real-Time-Delphi-based scenario analysis by 2040

Published: 5 August 2025| Version 1 | DOI: 10.17632/kh6sr76mmh.1
Contributors:
Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, Arkadiusz Kawa

Description

This study builds on a Real-Time Delphi approach and aims to identify the future scenarios and the potential of metaverse for retailers by 2040. Based on this data we discuss each scenario and its implications for the retail and omnichannel.

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Institutions

  • Uniwersytet Ekonomiczny we Wroclawiu

Categories

Multichannel Retailing, Digital Transformation

Funders

Licence