The trade-offs of metaverse value creation. Real-Time-Delphi-based scenario analysis by 2040
Published: 5 August 2025| Version 1 | DOI: 10.17632/kh6sr76mmh.1
Contributors:
Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, Arkadiusz KawaDescription
This study builds on a Real-Time Delphi approach and aims to identify the future scenarios and the potential of metaverse for retailers by 2040. Based on this data we discuss each scenario and its implications for the retail and omnichannel.
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Institutions
- Uniwersytet Ekonomiczny we Wroclawiu
Categories
Multichannel Retailing, Digital Transformation