The trade-offs of metaverse value creation. Real-Time-Delphi-based scenario analysis by 2040
Published: 5 August 2025| Version 1 | DOI: 10.17632/kh6sr76mmh.1
Contributors:
, Joanna Radomska, , Description
This study builds on a Real-Time Delphi approach and aims to identify the future scenarios and the potential of metaverse for retailers by 2040. Based on this data we discuss each scenario and its implications for the retail and omnichannel.
Files
Institutions
- Uniwersytet Ekonomiczny we WroclawiuWroclaw
Categories
Multichannel Retailing, Digital Transformation