Dataset_Halal Cosmetic
Description
This dataset contains anonymized survey responses from 390 Generation Z Muslim consumers in Indonesia regarding Islamic religiosity, group conformity, perceived value, and continuous purchase intention toward halal cosmetic products. Data were collected through a person-administered mall-intercept survey using systematic random sampling in shopping malls located in South Jakarta, Surabaya, Malang, and Yogyakarta, Indonesia. A total of 450 questionnaires were collected. After data screening, 23 responses that did not meet the predefined eligibility criteria and 37 straight-lining responses were excluded, resulting in a final dataset of 390 valid responses. This repository contains the cleaned dataset (390 valid responses). The dataset may be used for psychometric validation, structural equation modelling, comparative studies, multigroup analysis, and other empirical research related to halal consumer behaviour and Islamic marketing.
Files
Institutions
- Universitas Muhammadiyah SurabayaEast Java, Surabaya