Cognitive Responses to Gold Jewellery Advertisements

Published: 22 October 2024| Version 1 | DOI: 10.17632/ksgksmjvgr.1
Contributor:
Andrea Thomas P

Description

The data was collected using EyeLink 1000 plus eye-tracking system, a technology developed by SR Research Ltd. based in Ottawa, Ontario. The data was then derived from Data Viewer by SR Research.

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Institutions

Christ University

Categories

Advertising

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