WOM Dataset - CZ, SRB, KOS
Published: 26 June 2020| Version 1 | DOI: 10.17632/kt6km8bbgx.1
Contributor:
Dušan MladenovićDescription
Dataset consists of 831 individual answers from Czechia, Serbia and Kosovo on topics releated to electronic WOM behaviour, social relationship variables and cultural dimensions.
Files
Categories
Word of Mouth Advertising, Electronic Word of Mouth