WOM Dataset - CZ, SRB, KOS

Published: 26 June 2020| Version 1 | DOI: 10.17632/kt6km8bbgx.1
Contributor:
Dušan Mladenović

Description

Dataset consists of 831 individual answers from Czechia, Serbia and Kosovo on topics releated to electronic WOM behaviour, social relationship variables and cultural dimensions.

Files

Categories

Word of Mouth Advertising, Electronic Word of Mouth

Licence