Thick_Fresh

Published: 1 October 2020| Version 1 | DOI: 10.17632/ktkhfzpmrr.1
Contributor:
Ana Arboleda

Description

Latent variables and items that assess consumers' expectations on beverages' thickness and refreshing attributes.

Files

Institutions

  • Universidad Icesi

Categories

Marketing, Consumer Behavior, Marketing Models in Food Marketing, Developmental Scale

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